William Hill partners with Evolution in the United States

Last updated on August 28th, 2021 at 03:03 pm

The leading provider of live casino solutions Evolution enters in partnership with William Hill. The operator and the vendor will launch in the United States. The partnership will cover the entire states, and will be available in every market where William Hill currently holds a license to operate.

First, Evolution will start in New Jersey, and afterwards more states will be added. William Hill is one of the world’s leading betting and gaming companies. They currently own the largest number of venues authorized to accept wagers.

The US expansion

William Hill US currently operates 113 race and sports books in Nevada and the state’s leading mobile sports betting app. The company also operates in New Jersey, Indiana, West Virginia, Iowa, Florida, Mississippi, New Mexico, Delaware and Rhode Island.

 We are very proud to have been selected by William Hill US. Our Live Casino solutions have been instrumental in helping to make William Hill’s Live Casino a stand-out offering in regulated European markets. We very much look forward to achieving the same high levels of success for William Hill in the United States.

Johan Nordstrom, CFO Malta and Chief Commercial Officer at Evolution

Earlier this month, Caesars Entertainment, Inc. made an offer to buy William Hill PLC.

Meanwhile, Evolution Gaming is pivoting its strategy for the United States with foresight in mind. CEO Martin Carlesund said that Evolution is currently expanding its capacity by adding more live studios. The gaming provider signed a partnership with BetMGM earlier this year. Furthermore, they made an offer to buyout 90% NetEnt`s share for about £1.68 billion.

In conclusion Evolution CEO confirmed that the company aims to become a defining B2B online casino provider.

In the meantime, William Hill will be able to develop a similar angle as it has in Europe. The operator will use Evolution’s portfolio of live products to help its own portfolio stand out.