Betsson Will Launch New Betting Site and Casino in Mexico

Last updated on March 1st, 2022 at 01:49 pm

The online gaming group Betsson AB signed and agreement with Big Bola Casinos for the launch of Betsson Mexico. This will be the newest online casino and betting site in Mexico.

Betsson Mexico

The new brand will launch by the end of 2021. It will be offered to the Mexican players via one of the federally approved gambling operators Big Bola Casinos.

We are really excited to start this collaboration with Big Bola as we believe they are well suited to help us understand the market better and ensure that our offering not only fits the Mexican culture but also earns the public’s trust.

Jesper Svensson, CEO, Betsson AB

Big Bola Casinos operates since 1995. They have 20 land-based casinos all over the country and is one of the leading gambling operators in Mexico. They offer slot and live table games, bingo halls and sports betting in Santa Fe, Veracruz, Puebla, Sinaloa and Mexico City. Together with the Big Bola Casinos experience and knowledge, Betsson will be able to create and offer “an outstanding product for Mexico”.

Betsson in South America

Betsson Mexico is not the first brand by the Betsson group in South America. In 2020 they launched Betsson Colombia sports betting brand after the acquisition of Colombian-based operator ColBet.

In addition, Betsson is setting up new ventures in Brazil and Argentina. Furthermore, last month the daily fantasy sports operator Scout Gaming launched fantasy games in Brazil in partnership with Betsson.

Our vision is to provide the best customer experience in the industry and I’m confident that we will manage to replicate this success in Mexico too.

Jesper Svensson

The expansion in Mexico is the next step for Betsson in Latin America. Together with the Big Bola expertise, both companies will be able to offer high-quality gaming experience for the Mexican players.

Recently, Betsson acquired a license to operate in Germany.

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